Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mischfutter Werke Mannheim GmbH, represented by management Mr. Jürgen Vedder, Otto-Hahn-Str. 40, 68169 Mannheim, Germany, Tel.: +49 (0)621 32245-76, Fax: +49 (0)621 32245-66, E-Mail: info@mifuma.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be reached as follows: "IT Advise & Systems GmbH, Bannemer Feld 36, 46569 Hünxe, datenschutz@it-advise.de"

2) Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time at the time of access

- Amount of data sent in bytes

- Source/reference from which you came to the page

- Browser used

- Operating system used

- IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again when you close your browser (so-called “session cookies”), while others remain on your end device for longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contacting us

4.1 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.

If you contact us via WhatsApp on the occasion of a specific business transaction (for example, an order you have placed), we store and use the mobile phone number you use with WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) lit. b GDPR to process and respond to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g. about our range of services, availability or our website), we store and use the mobile phone number you use with WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used only to respond to your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business gains access to the address book of the mobile end device we use for this purpose and automatically transfers the phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile end device in whose address book only the WhatsApp contact data of those users is stored who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts by accepting the WhatsApp terms of use when using the app on their device for the first time, in accordance with Art. 6 (1) lit. a GDPR. The transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded in this respect.

For the purpose and scope of data collection and the further processing and use of data by WhatsApp as well as your rights and settings options to protect your privacy, please refer to WhatsApp’s privacy information: www.whatsapp.com/legal/

Within the scope of the processing mentioned above, data may be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4.2 When contacting us (e.g. via contact form or e-mail), personal data is processed – solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 (1) lit. b GDPR, personal data is further collected and processed in the respective required scope if you provide it to us when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time and can do so by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary and no legitimate interest on our part in continued storage remains.

6) Use of customer data for direct advertising

6.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Brevo

Our e-mail newsletters are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that the provider can handle the sending of the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) lit. a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns by means of web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data holdings.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

7) Data processing for order processing

7.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on in accordance with Art. 6 (1) lit. b GDPR to the commissioned transport company and the commissioned credit institution.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order (name, address, email address) in order to inform you personally about upcoming updates within the legally prescribed period via an appropriate communication channel (such as by post or email) as part of our legal information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data is used strictly for the purpose of notifying you of updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below, which support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 Transfer of personal data to shipping service providers

- GLS

We use the following provider as a transport service provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

We pass on your email address and/or phone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date and/or delivery announcement in accordance with Art. 6 (1) lit. a GDPR, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The disclosure takes place only insofar as this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.

- UPS

We use the following provider as a transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be revoked at any time with effect for the future vis-àvis the controller designated above or vis-à-vis the provider.

7.3 Use of payment service providers (payment services)

- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider where you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

If you select a payment method where we make advance payments, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data about an alternative means of payment).

In order to safeguard our legitimate interest in determining your ability to pay in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks on the basis of the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you selected can be granted with regard to payment default and/or bad debt risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data insofar as this is necessary for contractual payment processing.

8) Online marketing

8.1 Brevo Tracker

This website uses the software-based marketing service of the following provider for the provision and synchronization of various customer management services: Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany

The service enables the automated processing of feed activities, the management of advertising in used marketing channels and the success analysis of marketing measures as well as central email marketing and contact management.

Cookies are used to fulfil the various functions, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable an analysis of your use of the website by us. In this process, the cookies collect certain information, such as the IP address, the location, the time of the page visit.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

Further legal bases for data processing that apply within the scope of specific service functions (such as the necessity of express consent pursuant to Art. 6 (1) lit. a GDPR when sending newsletters) remain unaffected by this.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies that are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal reference.

The information is transferred to servers of Google and processed further there. This may also involve transfers to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google. The data collected within the scope of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at policies.google.com/privacy and at policies.google.com/technologies/partner-sites

Demographic characteristics

Google Analytics 4 uses the special function “demographic characteristics” and can create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the “Personalized advertising” function in the settings of your Google account. To do so, follow the instructions on this page: support.google.com/ads/answer/2662922 Further information on Google Signals can be found at the following link: support.google.com/analytics/answer/7532985

UserIDs

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

9.2 1&1 IONOS WebAnalytics

This website uses the web analytics service of the following provider: 1&1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur, Germany

By means of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, it is thus possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization generally excludes direct personal reference. The data is not merged with other clear data about your person collected in other ways.

All processing described above, in particular the reading or storage of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

9.3 Google Tag Manager

This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control and link them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on users’ end devices or read it. The service also does not carry out independent data analyses. However, when the page is accessed, your IP address is transferred to Google and may be stored there. A transfer to servers of Google LLC. in the USA is also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, Google Tag Manager is not used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

9.4 PayPal Marketing Solutions

This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

10) Retargeting/ remarketing and conversion tracking

Meta Pixel

Within our online offering, we use the service “Meta Pixel” of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertising ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. This URL parameter is then entered into the user’s browser after the redirection via a cookie that our linked page itself sets.

This enables Meta, on the one hand, to determine the visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called “conversion tracking”).

The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.

11) Site functionalities

11.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

If you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit, your data will be assigned directly to your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the playback button.

All processing mentioned above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.

11.2 Google Maps

This website uses an online map service of the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps in order to visually present geographic information. Using this service will show you our location and facilitate any journey.

As soon as you access those subpages into which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This takes place regardless of whether Google provides a user account through which you are logged in or whether such a user account exists. If you are logged in to Google, your data is assigned directly to your account. If you do not want the data to be associated with your profile at Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

Collection, storage and evaluation are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of Google’s legitimate interest in displaying personalized advertising, market research and/or designing Google websites in line with demand. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus the map display on this website cannot then be used.

Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option for exercising an objection.

11.3 Google Maps API

In order to enable real-time checking of certain entries in the address form of the ordering process of our web shop for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

The provider validates the entered address, verifies the spelling and, if necessary, supplements missing data. In the case of ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data entered by you is transmitted to the provider, stored there and evaluated.

This processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the proper recording of the customer’s correct address data for the conscientious fulfilment of our contractual delivery obligations and to prevent problems in the performance of contracts.

The provider processes the data concerned separately and does not merge it with other data holdings, and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

11.4 MyFonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive , Woburn, MA 01801, USA

When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. Certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12) Tools and miscellaneous

12.1 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users when they access the site in the form of an interactive user interface, in which consent for certain cookies and/or cookie-based applications can be granted by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking a box. This ensures that such cookies are only set on the user’s respective end device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in lawful, user-specific and user-friendly consent management for cookies and thus in a lawful design of our website.

A further legal basis for processing is also Art. 6 (1) lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user’s consent.

If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12.2 Cookiebot

We use the consent management service Cookiebot, provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (Cybot). This enables us to obtain and manage the website users’ consent to data processing. The processing is necessary to fulfil a legal obligation (Art. 7 (1) GDPR) to which we are subject (Art. 6 (1) sentence 1 lit. c GDPR). For this purpose, the following data is processed with the help of cookies:

Your IP address (the last three digits are set to ‘0’). Date and time of consent. Browser information URL from which the consent was sent. An anonymous, random and encrypted key Your end user’s consent status, as proof of consent

The key and consent status are stored for 12 months in the browser using the “CookieConsent” cookie. This keeps your cookie preference for subsequent page requests. With the help of the key, your consent can be proven and traced.

If you activate the “bulk consent” service function to activate consent for multiple websites through a single end-user consent, the service additionally stores a separate, random, unique ID along with your consent. If all of the following criteria are met, this key is stored in encrypted form in the third-party cookie “CookieConsentBulkTicket” in your browser: You activate the bulk consent function in the service configuration. You allow third-party cookies via browser settings. You have disabled “Do Not Track” via browser settings. You accept all or at least certain types of cookies when granting consent.

The functionality of the website is not guaranteed without the processing.

Cybot is the recipient of your personal data and acts as a processor for us.

Processing takes place in the European Union. Further information on objection and removal options vis-à-vis Cybot can be found at: www.cookiebot.com/de/privacy-policy/

Your personal data will be continuously deleted after 12 months or immediately after termination of the contract between us and Cybot.

Please note our general explanations above regarding the deletion and deactivation of cookies.

13) Use of Facebook and Instagram fan pages

Mifuma operates a fan page on the social media platforms Facebook and Instagram (Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland).

We would like to point out that you use this Facebook page and its functions under your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating). When visiting our Facebook or Instagram page, Facebook or Instagram records, among other things, your IP address and further information that is present in the form of cookies on your PC or other device. This information is used to provide us, as the operator of the Facebook or Instagram pages, with statistical information about the use of the Facebook or Instagram page. Facebook provides more detailed information on this under the following link: http://de-de.facebook.com/help/pages/insights or Instagram under the following link https://www.facebook.com/help/instagram/519522125107875 . The data collected about you in this context is processed by Facebook Ltd. and may be transferred to countries outside the European Union. Facebook describes in general terms what information Facebook or Instagram receives and how it is used in its data use guidelines. There you will also find information about ways to contact Facebook and Instagram as well as about the settings options for advertisements. The data use guidelines are available at the following link: http://de-de.facebook.com/about/privacy . You can find Facebook’s full data policy here: https://de-de.facebook.com/full_data_use_policy . Facebook does not conclusively and clearly state, and it is not known to us, in what way Facebook or Instagram uses the data from visiting Facebook or Instagram pages for its own purposes, to what extent activities on the Facebook or Instagram pages are assigned to individual users, how long Facebook stores this data and whether data from a visit to the Facebook or Instagram pages is passed on to third parties. When accessing a Facebook or Instagram page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses). Facebook also stores information about the end devices of its users (e.g. as part of the “login notification” function); Facebook may thus be able to assign IP addresses to individual users. If you are currently logged in to Facebook as a user, a cookie with your Facebook identifier is stored on your end device. This enables Facebook to track that you have visited this page and how you used it. This also applies to all other Facebook or Instagram pages. Via Facebook buttons embedded in websites, Facebook is able to record your visits to these websites and assign them to your Facebook or Instagram profile. Based on this data, content or advertising can be offered to you in a tailored manner. If you want to avoid this, you should log out of Facebook or Instagram and/or deactivate the “stay logged in” function, delete the cookies on your device and close and restart your browser. In this way, Facebook information through which you can be directly identified is deleted. This allows you to use our Facebook or Instagram pages without revealing your Facebook or Instagram identifier. We, as the provider of the information service, do not collect or process any further data from your use of our service. If you have any questions about our information offering, you can reach us at Mischfutter Werke Mannheim GmbH, Otto-Hahn-Str. 40, 68169 Mannheim, Tel.: 0621 3224576.

13.1 Conducting competitions

Mifuma conducts competitions on Facebook and Instagram at irregular intervals.

The controller responsible for data processing in connection with the competition is:

Mischfutter Werke Mannheim GmbHOtto-Hahn-Str. 4068169 Mannheiminfo@mifuma.de

Tel: 0621 3224576

The named controller is jointly responsible within the meaning of Art. 26 GDPR, together with Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland), for data processing on the Facebook fan page on which the competition is hosted.)

13.2 Processing of your personal data within the scope of the competition

We process your personal data for the proper conduct and handling of the competition and in particular to send the prize.

For the conduct of the competition, the profile name and, if available, the first and last name of the respective participant are collected and stored. To send the prize, we additionally collect the first and last name as well as the address from the winner(s) and pass this data on to a shipping company commissioned by us. Any further disclosure of your data to third parties does not take place.

The legal basis for this processing of your personal data is Art. 6 (1) lit. b GDPR (implementation of pre-contractual measures and performance of a contract).

13.3 Storage duration

After the end of the competition, your personal data processed within the scope of the competition will be deleted no later than three months after the end of the competition, provided that no effective consent to further processing (e.g. with regard to the sending of the newsletter) exists and/or no legitimate interest on our part in continued storage remains.

13.4 Your data subject rights

Applicable data protection law grants you the following data subject rights if the respective legal requirements are met:

Right of access in accordance with Art. 15 GDPR
Right to rectification in accordance with Art. 16 GDPR
Right to erasure in accordance with Art. 17 GDPR
Right to restriction of processing in accordance with Art. 18 GDPR
Right to be informed in accordance with Art. 19 GDPR
Right to data portability in accordance with Art. 20 GDPR
Right to withdraw granted consents in accordance with Art. 7 (3) GDPR
Right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR

14) Rights of the data subject

14.1 Applicable data protection law grants you the following data subject rights vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the stated legal basis for the respective requirements for exercising these rights:

- Right of access in accordance with Art. 15 GDPR;

- Right to rectification in accordance with Art. 16 GDPR;

- Right to erasure in accordance with Art. 17 GDPR;

- Right to restriction of processing in accordance with Art. 18 GDPR;

- Right to be informed in accordance with Art. 19 GDPR;

- Right to data portability in accordance with Art. 20 GDPR;

- Right to withdraw granted consents in accordance with Art. 7 (3) GDPR;

- Right to lodge a complaint in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – where applicable – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6 (1) lit. b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer necessary for contract fulfilment or contract initiation and/or no legitimate interest on our part in continued storage remains.

When processing personal data on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of June 2024